Book communication
Social media
Copywriting
Press
Founded in 1985, Santa & Cole is an editor of design, art and books with roots in Belloch (Barcelona, Spain).
This project aimed to find a fresh and continous way to communicate the company’s own book collection, part of its catalogue since 1991, as well as to highlight and reinforce the intrinsic relationship with its design and art editions. To implement this initiative, Santa & Cole launched a new book collection: Perdigones, pocket-sized books characterised by their plural theme.
Throughout the project, I was involved in the conceptualisation of the video campaign, where we focused on developing a cohesive narrative that communicated the essence of Santa & Cole’s book editions. I also conducted extensive research into how books are presented and promoted within the industry, both written and visual. We then applied the most compelling aspects of this research to our visual identity, ensuring consistency across all digital platforms, including newsletters, social media and website. Additionally, I was responsible for drafting the press release to effectively communicate the campaign message to a wider audience.
Content for social media